Business Intelligence

While TradeOne Marketing remains an industry leader in the administration of channel marketing programs, we recognize that the true value of this service lies in the data captured, and our ability to turn data into information, information into knowledge, and knowledge into action!

A successful channel marketing campaign must help management anticipate market direction. TradeOne business intelligence reports allow our clients to see the trends as they happen and shift their programs in the direction of growth. As importantly, these tools allow our clients to understand their channel partner’s business concerns and anticipate their marketing needs while they are still being formulated.

TradeOne Marketing reviews all ads submitted for predetermined advertising elements based on your strategic marketing objectives. An advertising feature is any aspect of the content of an ad, be it a tagline, a product photo, a price, a competitive product, dominant positioning, benefits copy or anything else. TradeOne typically tracks 10 to 15 ad features and distills the data into the most relevant information to provide industry insight and recommendations for improving program effectiveness.

Case Study: Creative Services