Competitive Ad Tracking Analysis

Competitive Ad Tracking analysis allows you to track your channel partners and their competition on a local level with regional and national roll-ups. This service is valuable for tracking current market-by-market advertising activity, and is equally important for tracking activity in markets due to open in the next 6 to 12 months.

We provide domestic and global ad tracking coverage. In the United States, we track over 100 newspapers in 85 markets including 2 national publications (The Wall Street Journal and USA Today).

With this information, and data from any trade publications you choose to track, we can analyze competitive print, retailer reviews, price trends, and ad space size and cost. Your TradeOne account team will be able to create custom and ad hoc reports from this data and sort it to any level of detail.

With this valuable information your sales staff can call on their key accounts with a full understanding of how the retailer is going to market your product and your competitors'. This information keeps manufacturers and their customers informed on the advertising landscape and is a great tool for building marketing plans.

The combination of Competitive Ad Tracking and Sales Growth Profiling in a quarterly Market Watch report captures your industry, your competitors and your channel partners in executive summary.