Consulting Services

The TradeOne Marketing consulting methodology has been used to design, redesign and redefine numerous loyalty, co-marketing and incentive programs for Fortune 1000 companies including Midwest Express, GTE Wireless, Motorola and AMD.

TradeOne Marketing professionals' average more than 20 years of relevant marketing and advertising experience and are recognized as leaders and innovators in the fields of research, b2c and b2b marketing and channel management.

As a further extension of the client's co-marketing department, TradeOne generates strategic plans and programs, develops the creative materials needed for these promotions, trains the sales force and administers the incentives, rebates, allowances, and fulfillment. It is only by managing and tracking this data that a client's program effectiveness and ROI can be factually and empirically measured.

This Total Quality Management (TQM) inspired methodology looks at your program's entire value chain and quantifies elements that work and elements that need improvement.

We view co-marketing, product and brand positioning as strategic investments...not just a cost of doing business. Therefore, we make every effort to integrate strategy through merchandising and promotions that identify and concentrate on activities that present the product personality and move product. Then we use our database skills to track and measure activity in the field. Finally, the information we gather is analyzed and reported so that you can make fact-based decisions throughout the sales and marketing process, and we can reinforce product image and build product share through the channel.

Case Study: Manufacturer Saves Millions