Sales Growth Profiling Analysis

Sales Growth Profiling (SGP) is an analysis TradeOne conducts to correlate sales growth with activities in co-op spending to determine what advertising efforts are working. This service allows you to track channel partners ad content. Sales Growth Profiling is a comparison of the ad features used by your fastest-growing dealers to the ad features used by your slower-growing dealers.

TradeOne reviews what media resellers are spending their money in, which products they are promoting and what types of elements they are placing in their ads. Tying this data to sales growth allows us to build a profile of what the marketing efforts of the fastest-growing resellers look like. With this information, we can say things such as "radio ads are working" or "ads featuring a $99 price point are driving sales." This analytical information can be used by corporate to aid in program redesign, and can be used by field sales staff and resellers to build better plans. This study also provides important intelligence to the sales force, effectively improving their ability to develop under-performing partners.

TradeOne regularly performs telephone research among our clients' customers to determine how the program is perceived in the field, what is working, what needs improvement, how competitive the program is and many other factors. TradeOne usually conducts 75-150 blind interviews to obtain honest, unbiased answers. We provide summary reports complete with charts, table, verbatim responses and recommendations. Comparing year-over-year results from this study enables you to measure the effect of recent program changes. Only by talking to your customers - understanding what they want, and what competitors offer - can you bring to the marketplace a truly effective and profitable trade promotion program.