TradeOne has developed and managed trade promotion programs for hundreds of manufactures over several decades. Fund management is what we do and we do it well. Over the past several years, many manufacturers have consolidated their trade promotion programs with various other marketing efforts, such as online advertising, direct mail, and media planning and buying. Many of our competitors have jumped on the band wagon and have attempted to offer these services, along with fund management. After much thought and research we've taken a different approach. There are many direct mail and ad builder tools today that were created by industry professionals who have spent years in advertising and marketing and understand consumer needs in these fields. There are also hundreds of full service advertising agencies who provide media planning and buying for their clients - they've been around and know the ropes when it comes to understanding media and advertising success. Why would we compete with these industry experts? These companies couldn't and wouldn't try to manage cooperative advertising funds. It was when we came to this realization that TradeOne took the initiative to select the "best of breed" in these industries and to partner with them, providing "one source" for manufacturers to market, advertise, and offer incentives to their channels. We currently integrate and work daily with several ad builders, direct mail providers, and full service ad agencies to provide the most suitable solution to their channel marketing needs. TradeOne also understands that different manufactures from various industries have unique needs and desires when it comes to these areas. Therefore, we partner with several companies in each of these markets, to provide the best fit for our clients. There are also instances when our clients formally select their own vendors in these industries. We seamlessly integrate with these vendors as well. It is our belief that in offering choices to our clients, the end result is always positive.
TradeOne has developed and managed trade promotion programs for hundreds of manufactures over several decades. Fund management is what we do and we do it well. Over the past several years, many manufacturers have consolidated their trade promotion programs with various other marketing efforts, such as online advertising, direct mail, and media planning and buying. Many of our competitors have jumped on the band wagon and have attempted to offer these services, along with fund management. After much thought and research we've taken a different approach. There are many direct mail and ad builder tools today that were created by industry professionals who have spent years in advertising and marketing and understand consumer needs in these fields. There are also hundreds of full service advertising agencies who provide media planning and buying for their clients - they've been around and know the ropes when it comes to understanding media and advertising success. Why would we compete with these industry experts? These companies couldn't and wouldn't try to manage cooperative advertising funds. It was when we came to this realization that TradeOne took the initiative to select the "best of breed" in these industries and to partner with them, providing "one source" for manufacturers to market, advertise, and offer incentives to their channels. We currently integrate and work daily with several ad builders, direct mail providers, and full service ad agencies to provide the most suitable solution to their channel marketing needs. TradeOne also understands that different manufactures from various industries have unique needs and desires when it comes to these areas. Therefore, we partner with several companies in each of these markets, to provide the best fit for our clients. There are also instances when our clients formally select their own vendors in these industries. We seamlessly integrate with these vendors as well. It is our belief that in offering choices to our clients, the end result is always positive.